BRAND GR
A constantly evolving brand.
GR was born from the extraordinary competitive career that led Giorgio Rocca, its founder and soul, to becoming one of the best skiers ever, and from the irresistible appeal for other brands and companies of having Giorgio as their own ambassador. GR later expanded itself with the opening of Giorgio Rocca Ski Academy in St. Moritz first and, then, of its Livigno and Crans Montana branches.
Recently, GR Sport Events and GR Media House were born.

GR’S VISION AND MISSION
GR was born from Giorgio Rocca’s goal of transmitting his passion for skiing and outdoors to beginners or professionals. Over time, Giorgio’s vision has expanded by enriching the package of services offered, in order to make the GR experience as complete and personalized as possible.
GR’s mission is to put its founder’s vision into practice, supporting its customers in finding their passion, fueling it through an offer of services of the highest quality and complete as possible.

FINDYOURWAY: THE CONCEPT BEHIND THE BRAND GR
FINDYOURWAY represents GR’s goal, ensuring that the customer, being private or company, who interacts with the brand is directed to the branch that interests him most among the 4 main proposals of GR: Giorgio Rocca Ski Academy, Giorgio Rocca Ambassador, GR Sport Events, GR Media House.
Once the direction that suits the interests of the customer most has been identified, being it skiing or not, GR reveals all its cards on the table, to form an offer of totally customizable and top quality services.

GOALS AND FUTURE DEVELOPMENTS
After outlining the 4 main areas of possible customer experiences with the brand, GR’s goal in the coming years will be to increasingly strengthen its proposals and services, working on the aspects that still have room for improvement, in order to always assert itself more and more as one of the leading brands in the world of skiing and outdoors.