Skiing and living unique experiences on the snow.

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“Skiing, organizing or participating in events, documenting these unforgettable moments with videos and photos.”

Whatever your interest is, our goal is to encourage it, offering you a completely tailor-made service.
You will find the best professionals in the sector to guide you.

A constantly evolving brand.
GR was born from the extraordinary competitive career that led Giorgio Rocca, its founder and soul, to becoming one of the best skiers ever, and from the irresistible appeal for other brands and companies of having Giorgio as their own ambassador. GR later expanded itself with the opening of Giorgio Rocca Ski Academy in St. Moritz first and, then, of its Livigno and Crans Montana branches.
Recently, GR Sport Events and GR Media House were born.

GR was born from Giorgio Rocca’s goal of transmitting his passion for skiing and outdoors to beginners or professionals. Over time, Giorgio’s vision has expanded by enriching the package of services offered, in order to make the GR experience as complete and personalized as possible.
GR’s mission is to put its founder’s vision into practice, supporting its customers in finding their passion, fueling it through an offer of services of the highest quality and complete as possible.

FINDYOURWAY represents GR’s goal, ensuring that the customer, being private or company, who interacts with the brand is directed to the branch that interests him most among the 4 main proposals of GR: Giorgio Rocca Ski Academy, Giorgio Rocca Ambassador, GR Sport Events, GR Media House.
Once the direction that suits the interests of the customer most has been identified, being it skiing or not, GR reveals all its cards on the table, to form an offer of totally customizable and top quality services.

After outlining the 4 main areas of possible customer experiences with the brand, GR’s goal in the coming years will be to increasingly strengthen its proposals and services, working on the aspects that still have room for improvement, in order to always assert itself more and more as one of the leading brands in the world of skiing and outdoors.

You can ski in Switzerland or Italy with Giorgio Rocca Ski Academy in 3 of the most fascinating locations in the Alps:

News Giorgio Rocca

  • Giorgio-Rocca-training-video-analysis

Training camp Livigno-Stelvio

LIVIGNO-STELVIO 27 Giugno / 3 Luglio 22 / 28 Agosto Summer camps with focus on skiing's technique, physical preparation, athletic training and motor skills. Video analysis of movement, with the aim of growth
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Summer Camp Outdoor adventures for children aged between 5 and 18 with qualified sports instructors. Every day we offer different activities in order to keep the fun level sky high!
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Special camps Crans Montana

Would it ever be possible to surf, climb, go out on a mountain bike, jump on trampolines or skateboard, always with qualified instructors, and during the same week? With our SPECIAL SUMMER CAMP in
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Happy Women’s Day to my ladies! ...

Spring. Warm temperatures, slushy snow conditions.

But we’re still here. And we’re ready for another weekend.

#findyourway #grskiacademy #giorgioroccaskiacademy #springskiing

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Giorgio Rocca Ski Academy vi aspetta a @livigno, da Domenica 13 a Sabato 19 Marzo, per la decima edizione di @week4kids ! Tantissimi premi ed attività pomeridiane per i bambini che parteciperanno ai nostri corsi di sci 😎⛷

#findyourway #grskiacademy #giorgioroccaskiacademy #week4kids #livigno

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