BRAND GR
A constantly evolving brand.
The GR brand was born from Giorgio Rocca’s extraordinary competitive career that brought him to the Olympus of the best skiers ever and from the irresistible appeal for brands and companies of having Giorgio as their own ambassador. GR later expanded with the opening of the first Giorgio Rocca Ski Academy in St.Moritz, followed by those in Livigno, Crans Montana and Cervinia.
Recently, the GR project has expanded with GR Sport Events and GR Media House

GR’S VISION AND MISSION
At the root of the GR philosophy lays the will of Giorgio Rocca to pass on his great passion for skiing and the mountains to beginners and professionals alike. Giorgio’s vision has expanded over time, and today the services offered by the GR experience are fully tailor-made to suit the needs of customers.
GR’s mission is to put its founder’s vision into practice, supporting its customers in finding their passion and enjoying it through a full range of services of the highest quality.

FINDYOURWAY: THE CONCEPT BEHIND THE GR BRAND
#FINDYOURWAY embodies the GR philosophy. Every customer, private or corporate, who comes in contact with the brand is directed to the GR branch that best suits the customer’s needs among the 4 proposals: Giorgio Rocca Ski Academy, Giorgio Rocca Ambassador, GR Sport Events, and GR Media House.
Once the best solution for the client’s interests, whether a skier or not, is identified, GR builds an offer of totally customizable and top quality services.

GOALS AND FUTURE DEVELOPMENTS
After outlining the 4 main areas of customer experience with the brand, GR’s goal in the coming years will be to increasingly strengthen its proposals and services, working on the aspects that still have areas for improvement, in order to establish itself more and more as one of the leading brands in the world of skiing and outdoor.